Available for New Opportunities
Ashley
Rannikko
MBA · She / Her
Marketing Professional & Digital Strategist
Springfield, Massachusetts Metropolitan Area
About Me
Strategy meets creativity.
I’m a marketing professional with more than 15 years of experience building brands, growing audiences, and turning digital presence into real business results. From launching ambassador programs to establishing full marketing departments from the ground up, I bring a rare combination of strategic thinking, hands-on execution, and data-driven decision making.
“A great website isn’t just visually appealing. It should help a business get found online, answer customer questions, and generate leads.”
As the founder of Tigreaux Marketing Strategies, I partner with small businesses to create the digital foundation they need to compete: custom websites built for SEO, Google Business Profile optimization, GA4 analytics implementation, and content strategies that generate leads rather than just impressions.
I’ve also spent years in higher education as an adjunct professor, where I developed and taught courses in Social Media Marketing, Marketing Research, Advertising, and Business Strategy. Teaching has made me a clearer communicator and a sharper strategist.
Career History
Where I’ve made an impact.
Apr 2019 – Present
7+ Years
Founder & Marketing Strategist
Full-time · Remote
- Consults on social media strategy for multiple clients, managing Instagram business accounts, content calendars, and advertising campaigns.
- Builds custom, SEO-optimized websites for small businesses, including Google Business Profile setup, GA4 analytics implementation, and ADA accessibility compliance.
- Conducts ongoing analysis of social media metrics to optimize content and maximize conversions across platforms.
- Manages paid social advertising campaigns, monitoring performance and adjusting targeting to maximize ROI.
- Volunteers time to local nonprofit organizations, including a dog rescue, to develop social media campaigns that drive engagement and adoption.
Dec 2022 – Apr 2026
3 yrs 5 mos
Director of Marketing & Communications
Specialty Bolt & Screw
Full-time · Agawam, Massachusetts
- Established and led the marketing department from inception, creating strategies for paid advertising, social media, branding, and website optimization.
- Spearheaded a full company website redevelopment focused on SEO, dwell time, and lead generation mechanisms.
- Pioneered a centralized marketing portal to track expenses across global locations, introducing structured financial planning to the department.
- Orchestrated production of the company’s first promotional video with professional videographers.
- Revitalized company branding across all locations: business cards, email signatures, and professional headshots for all employees.
- Collaborated closely with sales teams to monitor and fine-tune advertising at each stage of the pipeline using HubSpot.
Nov 2020 – Jan 2023
2 yrs 3 mos
Web and Social Media Manager
Kringle Candle
Full-time · Bernardston, Massachusetts
- Launched and managed an ambassador program responsible for driving over 30% of sales for every new product launch.
- Achieved a 20% year-over-year increase in web sales through market research, content calendars, and performance analysis.
- Pioneered a VIP Text Club that significantly increased web traffic and customer engagement.
- Led development of a new company website leveraging SEO best practices, strategic keywords, and optimized site structure.
- Designed and executed all email campaigns; introduced new Shopify apps to increase operational efficiency.
Higher Education
Jan 2018 – Dec 2022
5 Years
Adjunct Professor
College of Our Lady of the Elms
Chicopee, Massachusetts
- Developed Social Media Marketing — a brand-new course at Elms College — including curriculum, assessments, and certification integration.
- Structured coursework around experiential learning, partnering with local businesses for real-world social media audits and marketing plans.
- Courses taught: Principles of Marketing, Advertising, Marketing Research, Social Media Marketing, Business Strategy, Foundations of Excel.
Aug 2020 – Dec 2021
1 yr 5 mos
Adjunct Instructor
Springfield College
Springfield, Massachusetts
- Taught Introduction to Business, Business Communications, and Marketing Research at the undergraduate level.
Jan 2019 – Sep 2020
1 yr 9 mos
Off-Campus Business Academic Coordinator
Holyoke Community College (via College of Our Lady of the Elms)
- Served as academic advisor and coordinator for the HCC cohort programs in the Business division.
Jan 2015 – Jan 2020
5 yrs 1 mo
Senior Administrative Assistant
College of Our Lady of the Elms
Office of Academic Affairs · Chicopee, Massachusetts
- Led a digital transformation initiative, converting paper-based processes to digital forms, eliminating waste and freeing storage space.
- Maintained personnel files for 200+ faculty members with a high level of confidentiality; assisted in hiring and onboarding new faculty.
- Led event planning for Honors Convocation and Academic Convocation; managed the Staff Professional Development Committee budget.
Early Career
Jan 2013 – Jan 2015
2+ Years
Accounts Payable & Accounts Receivable Specialist
Kringle Candle
Bernardston, Massachusetts
- Collected on 25% of outstanding invoices within the first six months; significantly decreased days sales outstanding.
- Led department efforts in timely bill payment, financial analysis, W-9 and 1099 filing, and cash requirement monitoring.
- Participated in and led social media outreach and consumer perception survey projects.
Credentials
Education & Certifications
Education
Master of Business Administration (MBA)
College of Our Lady of the Elms
4.0 GPA · Completed while working full-time · Chicopee, Massachusetts
Bachelor of Science, Management
College of Our Lady of the Elms
High Honors · 4.0 GPA · Completed while working full-time
Kappa Gamma Pi · Delta Epsilon Sigma · Alpha Sigma Lambda
Associate of Science, Business Management & Marketing
Greenfield Community College
President’s List · Greenfield, Massachusetts
PhD Coursework, Digital Marketing
Liberty University
Concentration: Psychology of Social Media · Coursework completed
Honors & Awards
Sister Anita Maria Statz Award
College of Our Lady of the Elms · May 2017
Awarded to a graduating Business Management major who exemplifies highly competent professionalism, coupled with a genuine love and enjoyment of others.
Kappa Gamma Pi
National Honor Society for Catholic College Graduates
Delta Epsilon Sigma
National Scholastic Honor Society for Catholic Colleges and Universities
Alpha Sigma Lambda
Honor Society for Adult Learners in Higher Education
Certifications
HubSpot Certification
HubSpot Academy
Lean Six Sigma Green Belt
Process Improvement & Operational Efficiency
Core Skills
What I bring to the table.
Digital Marketing
- Social Media Strategy
- Content Marketing
- Email Marketing
- SMS / Text Marketing
- Paid Advertising
- Ambassador Programs
Web & SEO
- WordPress
- Shopify
- SEO Optimization
- Google Analytics (GA4)
- Google Business Profile
- ADA Accessibility
Strategy & Analytics
- Marketing Department Build-Out
- Brand Development
- Data-Driven Decision Making
- Budget Management
- HubSpot CRM
- Lean Six Sigma
Leadership
- Curriculum Development
- Public Speaking
- Cross-Functional Collaboration
- Client Relations
- Project Management
- Team Leadership
Giving Back
Community & Volunteer Work
Get In Touch
Let’s work together.
Open to new opportunities, collaborations, and conversations about marketing strategy, web development, and business growth. I’d love to connect.
